Branding Typography

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170.00 

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Description

To have no limits, to be boundless in form or expression — this is the intent of a fresh new book that examines some of the most basic units of design through their myriad applications.

Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as they convey information. In the hands of a master, new typefaces become iconic and unforgettable.

Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through game changing graphics in print, fashion, interiors and packaging.

SKU: 9781584234968