Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years.<\/p>\n
Born at a time when watches were generally considered fragile instruments, G-SHOCK began as a dream of a young engineer, Kikuo Ibe, who wanted to create \u201ca watch that doesn\u2019t break even when dropped.\u201d In 1981, Project Team Tough was formed to build it, and over two years and 200 prototypes later, the indestructible, shock-resistant G-SHOCK watch was crafted.<\/p>\n
This revealing volume takes readers through the journey, spirit, and evolution of this distinctive timepiece, whose form and function combined with constant innovation over the past four decades have cemented the watch as a symbol of strength and endurance. Worn by everyone from pro-athletes and military personnel, to skateboarders, surfers, musicians, and entertainers, this stylish and multipurpose watch has permeated the spheres of sports, design, music, and popular culture. Chapters include a history of the technological innovation, behind-the-scenes imagery from the brand\u2019s headquarters in Japan, interviews with some of the brand\u2019s diehard collectors, and advertisements and collaborations with sports figures, fashion designers, musicians, and artists including pro-surfer Kanoa Igarashi, musician Kid Cudi, designers Takashi Murakami and Nigo, and fashion brands like BAPE, Kith, St\u00fcssy, Maison Margiela, and Supreme.<\/p>\n
Embodying the spirit of \u201cAbsolute Toughness,\u201d G-SHOCK\u2019s visceral connection to its collaborators and collectors make this book a must-have for watch connoisseurs and design aficionados.<\/p>\n","protected":false},"excerpt":{"rendered":"
Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years. Born at a time when watches…<\/p>\n","protected":false},"featured_media":97093,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[13533,4519],"product_tag":[12010],"class_list":["post-97094","product","type-product","status-publish","has-post-thumbnail","product_cat-books","product_cat-fashion-en-en","product_tag-watches-en","pa_author_att-ariel-adams-en","pa_cover-hardcover","pa_isbn-9780847873180-en","pa_language-eng","pa_pages-256-en-2","pa_published-2023-09-26-en","pa_publisher-rizzoli-en","first","outofstock","sold-individually","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\n