Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals\u2019 corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today\u2019s visual culture.<\/p>\n
Following up on the best-selling Bibliotheca Universalis<\/em> logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values \u200b\u200bsuch as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.<\/p>\n From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.<\/p>\n","protected":false},"excerpt":{"rendered":" Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals\u2019 corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today\u2019s visual culture. Following up on the best-selling Bibliotheca Universalis logo manual, this…<\/p>\n","protected":false},"featured_media":51410,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[13533,4523,4525],"product_tag":[1156,12482,4524,2253],"class_list":["post-51398","product","type-product","status-publish","has-post-thumbnail","product_cat-books","product_cat-design-en-en","product_cat-graphic-design","product_tag-appliedarts-en","product_tag-brands-en","product_tag-design-en-en","product_tag-graphics","pa_author_att-julius-wiedemann-en","pa_cover-hardcover","pa_format-14-x-195-cm-en","pa_isbn-9783836576758-2-en","pa_language-eng-f-ger","pa_pages-608-en","pa_published-2019-11-11-2-en","pa_publisher-taschen-en-en","first","instock","sold-individually","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\n