The history of the adidas shoe, from its earliest beginnings until today<\/p>\n
More than 100 years ago the brothers Adolf (“Adi”) and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.<\/p>\n
To further develop and tailor his products to athletes\u2019 specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the “adidas archive”, one of the largest, if not the largest archive of any sports goods manufacturer in the world\u2014which photographers Christian Habermeier and Sebastian J\u00e4ger have been visually documenting in extreme detail for years.<\/p>\n
Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It\u2019s all here, unmanipulated and captured in extremely high resolution\u2014and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany\u2019s football team during its \u201cmiraculous\u201d 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto; as well as the brand\u2019s trailblazing techniques and materials.<\/p>\n
Accompanied by expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them\u2014but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.<\/p>\n","protected":false},"excerpt":{"rendered":"
The history of the adidas shoe, from its earliest beginnings until today More than 100 years ago the brothers Adolf (“Adi”) and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models….<\/p>\n","protected":false},"featured_media":102225,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[13533,4519],"product_tag":[12488],"class_list":["post-102240","product","type-product","status-publish","has-post-thumbnail","product_cat-books","product_cat-fashion-en-en","product_tag-shoes-en","pa_author_att-christian-habermeier-en","pa_cover-hardcover","pa_format-156-x-217-cm-en","pa_isbn-9783836591072-en","pa_language-eng-f-ger","pa_pages-512-en","pa_published-2023-05-30-en","pa_publisher-taschen-en-en","first","instock","sold-individually","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\n